Monday, March 26, 2007

You Better Be Careful... You Better Beware...

Emma Bunton

After the Spice Girls split back in 2000, Emma Bunton was one of the first girls to embark on a solo career. Her debut album "A Girl Like Me" was released back in 2001. Despite the immediate success, her album and first 3 singles all went top 5. Virgin records released her from her contract after album sales failed to live up to their expectactions.

In 2003 Emma signed a new TV & music deal under Polydor. She dropped the 'Bunton' and released her 60's inspired album "Free Me" in 2004. Again the album went top 10 and spawned 4 top 20 singles in the Uk outselling her first album! Her album was released in Canada and the US but failed to chart.

After this mild success she tried once more for chart glory in 2006. She released a cover of "Downtown" which entered the charts at #3! Soon the album "Life In Mono" was released and became the lowest charting album of her career, entering at #65. In february 2007 she released the ballad "All I Need To Know" which became her lowest selling and charting single of her career. The song peaked at #60.

Last week Emma had a meeting with her record label and in a joint decision decided that she would be giving up on the project. She has been released from her contract and will no longer release music as a solo artist.

I can't help but feel bad for Emma. I think that despite some great albums she's struggled to find her audience. Her album's have been too bland and single's have not always been the best choices. This means the only Spice Girl still with a record deal is Mel C who is releasing a new single in April. There are rumours that Geri Halliwell may take another shot at her music career as well as she has recently been seen entering recording studios around London.

Now you can explore some of my favorite Emma Bunton tracks below. It looks like we'll have to wait for the Spice Girls reunion before we hear from Emma again.

Emma Bunton - Better Be Careful
Emma Bunton - We're Not Gonna Sleep Tonight
Emma Bunton - I'll Be There (Europa XL Radio Mix)
Emma Bunton - Sunshine On A Rainy Day

And perhaps one of the best pop videos ever! Maybe!

Or watch as she sings '2 Become 1' alone!

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